Trusted Choice®

Big "I" national marketing brand


Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers. This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: Choice, Customization, and Advocacy.

Trusted Choice agencies benefit from the following:
  • Licensed use of the consumer tested logo and Pledge of Performance.
  • Exposure through national advertising and public relations campaigns.
  • Customizable advertising materials.
  • Inclusion on the online Agency Locator, so that consumers can find your agency when visiting Trusted Choice.
  • Informative consumer articles that can be used in agency newsletters, websites, social media or mailing.
  • Customizable press release templates which help garner local press coverage for your agency.
  • Syndicated content feed (RSS) for your website or blog.
  • Support from many Trusted Choice industry partners.
  • Marketing Reimbursement Program - recieve up to $500 for co-branding with Trusted Choice.

View the 2014 IIAV Trusted Choice Ads:

If you are already a licensed Trusted Choice agency:
Access the resources listed above by visiting Trusted Choice - Agent Resources
Trusted Choice Agency Profile Updating Video: 
Trusted Choice Sponsorship of the World Lacrosse Championship: 
Make-A-Wish video:
Trusted Choice "All Trapped Up" television ad: