Trusted Choice®
Resources

A national marketing brand created exclusively for Big “I” members to help consumers understand the value an independent agent offers. Differentiate your agency from the competition when you leverage our reach, expertise and savvy to increase your business.

About Trusted Choice®

WAYS TRUSTED CHOICE HELPS AGENCIES

Incorporate our free resources into your local marketing to amplify your brand.

Access to all Trusted Choice programs and materials is included with Big “I” membership and available at no additional cost.

LEARN MORE
  • Website Analysis – Request a Digital Review to get a detailed analysis of your website highlighting areas performing well and areas you can improve to strengthen your search engine rankings and optimization.
  • Custom Marketing Materials – Choose items from a selection of marketing campaigns that can be customized with your agency logo and info. Campaigns offer print and digital ads as well as video and radio.
  • Marketing Reimbursement – Access funds to help you offset the cost of various marketing activities and customer experience upgrades.
  • TechCompare – Connect with top insurance industry technology providers offering services like SEO, Automation, Digital Marketing and more. 
  • Social Media Resources – Training programs, social media content, monthly planning calendar and our guidebook to help you get your platforms up and running.
  • Trusted Choice logo – Add our logo to your website and marketing materials for increased reach and credibility.
  • Trusted Choice Pledge of Performance – The foundational values that guide all Trusted Choice agents. (Updated for 2023)

Social Jazz from Trusted Choice®

Trusted Choice and the Big “I” have a perfect all-in-one solution for our members: Social Jazz. For just $15 a month (regularly $199/month for non-members), we can take content development and post scheduling off of your plate all year so you can focus on what’s important, your clients.

Get started with a 30-day FREE trial.

TRY Social Jazz

Toolkits & Guides

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Agency Guide to Social Media Advertising

Learn tips and tactics for the best ways independent agents can leverage social advertisements as part of their marketing strategy.

AI Toolkit

Learn how to harness the power of AI tools for marketing and beyond so your agency can be at the forefront of the rapidly evolving insurance landscape.

Google Resources

Google is a critical tool that all independent agencies should be fully leveraging. Maximize your Google Business Profile and your Google Reviews strategy.

Legal System Abuse Toolkit

Legal system abuse is costing American families over $5,000 per year — and most consumers don’t even realize it. This toolkit equips independent agents with the resources they need to explain the issue, build trust with clients, and advocate for legal reform.

PR & Local Media Strategies

Earn Local Media Attention. Tell Your Agency’s Story. Free PR resources to help independent agents build visibility, credibility, and trust in their communities.

Agency Social Media Guide

Learn tips and tactics for the best ways independent agents can leverage social media as part of their marketing strategy.