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IIAV Annual Convention and Trade Show

On behalf of the Independent Insurance Agents of Virginia, I invite you to attend our 2024 convention in Virginia Beach on June 23-25. 

This year’s convention is filled with great speakers and topics from nationally-known experts in the industry and is an exciting time to reconnect with agents, carriers and other industry professionals. 

Thank you to our 2024 Partner and event sponsors who support this great event!

Don't miss the fun, collaboration, and comradery!  Register today!

Ryan M. Andrew | The Andrew Agency Inc

Learn from our keynote speaker, Manley Feinberg,  why the 2024 IIAV Convention & Trade Show is so important!

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8:00 pm - 10:00 pm
Opening Reception
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7:45 am - 8:45 am
Breakfast Buffet

9:00 am - 10:30 am
Keynote Speaker | Manley Feinberg 
Managing teams with increased commitment, laser focus and breakthrough momentum.

10:45 am - 11:45 am
Mid-Morning Session | Commission Scott White
The state of the industry

11:45 am - 12:15 pm
Lunch Buffet

12:15 pm - 1:15 pm
Breakout Sessions 

Consumer Expectations in the Virtual World with Carey Wallace 
What’s YOUR Secret Sauce? with Robert Houghton

1:30 pm - 2:30 pm
Breakout Sessions

Managing Remote Employees & Associates with Jason Sabo
Trusted Choice - Hard Market Toolkit and Other Trusted Choice Benefits with Joseph Cox

3:00 pm - 6:00 pm
Trade Show
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8:00 am - 9:15 am
Breakfast Buffet

9:30 am - 10:30 am
Keynote Speaker | Matt McHatten, CEO of MMG
The Hard Market from the Carrier’s Perspective

10:45 am - 11:45 am
Mid-Morning Session | Brian Ambrosia, Marsh Berry 
Perpetuation from Within

12:00 noon - 1:00 pm
Lunch ‘N Learn - Mark O’Connor, Inspirations Group 
An Insider’s Guide to Improving Your Security Posture

6:00 pm - 7:00 pm
Reception & VAIA Silent Auction with Special Guest

7:00 pm - 9:30 pm
Awards Dinner and Entertainment 
Manley Feinberg; Climbing New Heights; Cresting Steep Waves 
David Gerard



Managing teams with increased commitment, laser focus and breakthrough momentum

with Manley Feinberg
Whether your agency needs to rock your top line sales, drive more focus and accountability, or adjust the employee mindset on customer service, Manley shares what he’s learned in business and adventures to life’s daily challenges and allows you to relate to your mountains.

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The State of the Industry 

with Virginia Insurance Commissioner Scott White 
Commissioner White will share an update on various trends he’s observed from a regulatory standpoint both for the state and nationally. How do these insights and trends affect insurance agents?


Consumer Expectations in the Virtual World

with Carey Wallace
Consumers have changed their expectations over the past few years and traditional methods may not provide the same results. This session explores trending consumer behaviors and expectations.

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Rob's Secret Sauce: How to Find, Develop, and Retain Insurance Producers?
with Robert Houghton

Talent challenges have arisen with the labor market in the insurance industry. This session explores practical ways to improve your agency’s competitive advantage and close talent acquisition gaps.
Managing Remote Employees & Associates
with Jason Sabo

How can independent agencies THRIVE in the virtual workplace? This session explores today’s remote environment. Director of Agency Development, Jason Sabo, will offer guidance on how to effectively manage the office when employees and associates aren’t in the same office.
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Hard Market Toolkit and Other Trusted Choice Benefits with Trusted Choice
with Joseph Cox

This session highlights relevant information that will strengthen your agency marketing efforts and to help Independent Agents thrive with the “Hard Market Toolkit” and other FREE resources available to IIAV members.
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The Hard Market from the Carrier’s Perspective 
with MMG CEO, Matt McHatten

It’s a partnership – company and agencies – and it’s been particularly challenging during this hard market.  Explore ways in which we can work together in these challenging times and project future opportunities particularly, for the independent agent. 
Perpetuation from Within 
with Brian Ambrosia 

Brian consults with clients in business planning, strategic relationship management, organic growth, best practices and other valuation enhancement strategies.   Strategically developing a perpetuation plan for your agency or event being a part of this plan is essential. Use the insights from this program for your agency.

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An Insider's Guide to Improving Your Security Posture
with Mark O'Connor

In the fast-paced world of technology, keeping your agency on the right track can feel like navigating through rush hour traffic.  This session will be your GPS, guiding you through lessons learned from other agencies and offering practical tips for using technology to expand your customer base and raise customer satisfaction, while keeping you in the compliance lane, and safeguarding your client data.

Registration Fees


Registration Type

Before April 29th

After April 29th

Full Registration






Young Agents (under 40)


First Time Attendee


Additional Agency Attendee



Child (under 18)



Non Member

Registration Type

Before April 29th

After April 29th

Full Registration






Young Agents (under 40)


First Time Attendee


Additional Agency Attendee



Child (under 18)




Overnight Accommodations

Marriott Resort Virginia Beach Oceanfront is located just off the north end of the famous Virginia Beach boardwalk.

The hotel is part of The Cavalier Resort, with The Historic Cavalier Hotel  and its famed Tarnished Truth Distillery and SeaHill Spa just across the street. 

Enjoy exceptional amenities including adjacent indoor/outdoor swimming pools, a large 24-hour fitness center and spacious landscaped grounds with bocce ball, fire pits and terraces.

The IIAV Convention room rate and registration information for the hotel will be provided in your convention registration confirmation.


Cancellations received within 10 days of the event are fully refundable. Within 10 days there is a $50.00 penalty for cancellation. No shows forfeit the entire fee.

State Continuing Education Credits

Continuing education approvals are pending.

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Please note that Online Registration for Exhibitors & Sponsors is not Available.

Please download the appropriate registration form below and mail, fax or email the completed form to:
8600 Mayland Drive
Richmond, VA 23294
Fax 804-747-6557 | Email

Our business is all about relationships. The IIAV Annual Convention & Tradeshow puts you face -to-face with influential insurance professionals from across the industry to build those relationships. Meet with agency decision-makers from across the state to get your message heard.

Meet the Agents that Sell YOUR Products!       
  • 95% of agency attendees are decision-makers 
  • The independent agency system represents over 80% of today's commercial market and 40% of the residential market in Virginia 
  • IIAV's membership outreach is to over 5,000 agency professionals 
  • Non-members are also invited to attend

How Does Attending Help You?
  • It demonstrates your commitment to the agent community and insurance industry as a whole.
  • You will develop solid leads and expand target markets
  • You can analyze your competitive position 
  • You will expand your database of prospects 
  • You will Increase sales and boost your profits 
  • You can Introduce new products and services You will strengthen relationships with your current insurance partners

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IIAV Partners

As an IIAV Partner, you receive enhanced benefits when registering to be an Exhibitor and/or Sponsor for the Convention.

Not a Partner?

You can still participate as an Exhibitor or Sponsor. There are great opportuinities available.

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